Huldufólk

Meaning 'Hidden People'.

The story behind our editorial is inspired by Icelandic folklore. ‘Huldufólk’ are like elves, invisible to most of us. In a land twisted by ice and burst by magma; engulfed in steam, charcoal-coloured here and lush green there – what made it that way? Did the planet choose this spot to make magic? All we would say is tread carefully, as it is easy to wonder if something or someone is living unseen, working their own magic on the human eye.